NOS CAGAMOS EN LA LEY
SOS Galgos - Miller O Connor Barcelona
The campaign is straightforward. It’s about fighting for Greyhound rights by supporting SOS Galgos in a creative, no-budget way. Spain's recent animal welfare law doesn't protect hunting dogs. In fact, the law is a piece of shit, so we found a way to protest together — including with other dog breeds. We printed the law on paper, handed it out to encourage people to pick up after their dogs and post it with the hashtag #noscagamosenlaley.
DA: Max Gener - Júlia Perez / CW: Juliana Lacerda - Claudia Isabal - Matt Gil / DC: Carlota Serra - Marta Cordomí
SUPERGIRL'S OF BARCELONA
Barcelona FC | YouTube Kids
Miami Ad School
How many soccer cartoons have a female main character?Girls are not encouraged to practice sports, especially soccer. But that doesn’t mean they don’t play well.
Insight: The Barcelona Women’s team is known to be one of the best in the world. Victorious women with unique stories of overcoming adversity and strength. And why not tell them to inspire more girls?
Idea: Let’s make an cartoon of the Barcelona FC women’s team showing the journey of each player and victorious moments of the team. Encouraging a new generation of athletes.
Execution: YouTube Kids is a platform that is being widely used by children, so we will launch short films of the player’s stories on YouTube ads on the platform.
DA: Yuri Guarino
CW: Juliana Lacerda
Bisfarçado
Bis - Miami Ad School
Insight: Viver em familia é complicado, especialmente quando o BIS some da geladeira.
Ideia: A convivência pode se tornar mais fácil com um BISFARCE. Nós vamos camuflar os seus deliciosos Bis para que você não tenha surpresas na hora de abrir a geladeira e não precise jogar o ladrão de Bis no aBismo.
DA: Luccas Despezie
CW: Juliana Lacerda e Ana Paula Soares
Life at Play
Entrela | ONG Doação
Miami Ad School
INSIGHT:
Family disapproval is the number one reason for organs not to be donated in Brasil. Being a donor requires more than just identifying yourself as one - you also need to talk to your family about it. In September, we will be launching "Life at Play" as an opportunity for people to talk to their families and formalize their decision for the first time.
IDEA:
In partnership with the "Adote" NGO, toy company ESTRELA will create a modified life game to encourage people to speak their minds among family and friends.
It will take you on a journey where you will be faced with several decisive moments to save other people's lives, or you may be someone who needs an organ donation depending on where you are in the game.
In addition to the common cards you receive during the game, such as "life insurance", "real estate", there will also be an information chart to check for organ compatibility, such as blood type and participant age. There will also be squares spread throughout the game to encourage conversation among participants. For example, go up to the player who is closest to you and stop 1 turn to talk about what you think of being an organ donor.
At the end, you will find a QR Code link to ADOTE, where you can have your "organ donor" card made having your family and friends as witnesses.
DA: Luccas Despezie
CW: Juliana Lacerda e Ana Paula Soares
Rota do Rolê
Heineken - The Town
Miami Ad School
Insight: São Paulo is the city that never sleeps. With a constant buzz of events, festivals, parties, and nightlife, the fun never stops for the night owls. However, public transportation does. In São Paulo, buses stop running at midnight, leaving the partygoers stranded when the night is just getting started.
Idea: To mark Heineken’s presence at The Town and encourage festival-goers to keep the party going until the very last minute, Heineken will create special buses that will roam the city's most vibrant nightlife districts, like Paulista, Augusta, Vila Madalena, and Pinheiros.
Execution: We’ll design a nighttime bus route that connects the city’s hottest late-night spots. Plus, the buses will be part of the action at The Town festival, running until 2 a.m. to keep the vibe alive.
DA: Luccas Despezie CW: Juliana Lacerda - Ana Paula Soares